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start a resource website by: bayanni

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Original Plan by: D`zine Garage Edited by: bayanni

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Step 1: Define your audience

Your website cannot be all things to all people. Like any piece of communication, it is meant to communicate specifically to pre-defined groups of people. It is therefore important to describe who your target audience is, in terms of a demographics. This will help you to nail down the colors, graphics, tone of voice, etc., of your website.

3
Step 2: What kind of website would you like to build?

You need to determine the type of website you want. The general classifications and examples of sites that we`ve built are:

(i) Corporate: which offer information about a company including products/services they offer (www.ecowork.com)

(ii) Brand: which showcase the brand personality and attitude and contain creative elements including flash animation or small applications that can be downloaded (www.cpwoman.com)

(iii) Microsite: which are specific to a particular product/service, have a shorter shelf life and are normally part of a larger offline campaign (www.bulletclasssic.com)

(iv) Community: which are designed to attract like-minded users to a single platform to exchange views, post comments and post content (www.mysomeday.com)

(v) Personal: which are generally expressions of a particular individual or celebrity (www.iqbalmohamed.com) an

(vi) Ecommerce: which are built to make it easy for users to shop online(www.gpsupplies.com).

Of course, there are instances when elements from various of these types of sites are combined (www.royalenfield.com)

3
Step 3: Got a Name?

Think about a catchy name that captures a characteristic of what your site will offer. Don`t` be afraid to poll friends and family and be open to suggestions/feedback. Once you`ve decided on a name, go to a registrar like networksolutions.com or godaddy.com. If the name is available, grab it quickly as names come and go quickly.

3
Step 4: Construct Wireframes

This sounds more intimidating than it is. A wireframe is simply a bare-bones skeleton/layout of key pages. This process will hep you decide where various elements will be placed and just thinking about placement of the content and functions will help you flesh out the concep further. You`ll come up with new ideas as during this process and you`ll also start to prioritize content. Powerpoint or Keynote are excellent programs to use during this step.

3
Step 5: Design, Design, Design

The single most important aspect of a site is its design. Even with great functionality, a poor design won`t grab people`s attention and if its not `usable` they won`t keep coming back for more. From our 11 years of experience, there are several key elements to good design:

(i) Balance or an equal distribution of heavy and light aspects of a page

(ii) Unity where similar functions in the website share common look and feel and diverse functions are delineated as such

(iii) Emphasis on certain focal points where the eye is naturally drawn

(iv) Contrast in colors, shapes, sizes, textures and typography to highlight certain content, and

(vi) Rhythm or repetition which brings internal consistency into the overall design.

This step generally requires some outside assistance. Whether it be a graphic designer or a web design firm like Dzinegarage, their expertise will help you come up with an attractive and effective graphical user interface (aka Design).

A good designer will use the wireframes as a guide to come up with actual web pages. During this step, process is everything and you should expect a a lot of back and forth. Open communication will greatly increase the likelihood that your website will be well-organized, easily navigable, and user-friendly.

3
Step 6: Program It (aka Coding)

This involves taking your vision and using programming language to bring that vision to life. If you don`t have expertise, you`ll definitely need to hire oustide assistance. Until a few years ago, most sites were coded in a language called HTML using table-based layouts. Now CSS, or cascading style sheets have replaced HTML and provide many advantages.

If your website content requires frequent updating, be sure your to consider a CMS, content management system. This will enable you to update content on your website, without the intervention of programmers or knowledge of programming skills.

3
Step 7: Collaboration

If your site requires involvement of more than two people, you`d be wise to consider a collaboration tool that allows for clear and effective communication between you (the visionary) and the designers/programmers. This will streamline the process and greatly enhance efficiency.

Basecamp is an example of a tool that allows multiple users to access a single website that stores all of the messages and files as well as project milestones and to-do lists. It essentially replaces the need for e-mails and keeps everyone on the project on the same page.

3
Step 8: Some things to consider…

Browser Optimization (so your website looks the same in various browsers including Internet Explorer, Firefox, Safari and Opera),

Performance Optimization (insuring page upload functions perform at maximum speed) and

Search Engine Optimization, or SEO (insuring that you show up in searches on Google, Yahoo and Live) are all things to consider as the site is designed and programmed.

3

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Step 1: Define your audience

Your website cannot be all things to all people. Like any piece of communication, it is meant to communicate specifically to pre-defined groups of people. It is therefore important to describe who your target audience is, in terms of a demographics. This will help you to nail down the colors, graphics, tone of voice, etc., of your website.

3
Step 2: What kind of website would you like to build?

You need to determine the type of website you want. The general classifications and examples of sites that we`ve built are:

(i) Corporate: which offer information about a company including products/services they offer (www.ecowork.com)

(ii) Brand: which showcase the brand personality and attitude and contain creative elements including flash animation or small applications that can be downloaded (www.cpwoman.com)

(iii) Microsite: which are specific to a particular product/service, have a shorter shelf life and are normally part of a larger offline campaign (www.bulletclasssic.com)

(iv) Community: which are designed to attract like-minded users to a single platform to exchange views, post comments and post content (www.mysomeday.com)

(v) Personal: which are generally expressions of a particular individual or celebrity (www.iqbalmohamed.com) an

(vi) Ecommerce: which are built to make it easy for users to shop online(www.gpsupplies.com).

Of course, there are instances when elements from various of these types of sites are combined (www.royalenfield.com)

3
Step 3: Got a Name?

Think about a catchy name that captures a characteristic of what your site will offer. Don`t` be afraid to poll friends and family and be open to suggestions/feedback. Once you`ve decided on a name, go to a registrar like networksolutions.com or godaddy.com. If the name is available, grab it quickly as names come and go quickly.

3
Step 4: Construct Wireframes

This sounds more intimidating than it is. A wireframe is simply a bare-bones skeleton/layout of key pages. This process will hep you decide where various elements will be placed and just thinking about placement of the content and functions will help you flesh out the concep further. You`ll come up with new ideas as during this process and you`ll also start to prioritize content. Powerpoint or Keynote are excellent programs to use during this step.

3
Step 5: Design, Design, Design

The single most important aspect of a site is its design. Even with great functionality, a poor design won`t grab people`s attention and if its not `usable` they won`t keep coming back for more. From our 11 years of experience, there are several key elements to good design:

(i) Balance or an equal distribution of heavy and light aspects of a page

(ii) Unity where similar functions in the website share common look and feel and diverse functions are delineated as such

(iii) Emphasis on certain focal points where the eye is naturally drawn

(iv) Contrast in colors, shapes, sizes, textures and typography to highlight certain content, and

(vi) Rhythm or repetition which brings internal consistency into the overall design.

This step generally requires some outside assistance. Whether it be a graphic designer or a web design firm like Dzinegarage, their expertise will help you come up with an attractive and effective graphical user interface (aka Design).

A good designer will use the wireframes as a guide to come up with actual web pages. During this step, process is everything and you should expect a a lot of back and forth. Open communication will greatly increase the likelihood that your website will be well-organized, easily navigable, and user-friendly.

3
Step 6: Program It (aka Coding)

This involves taking your vision and using programming language to bring that vision to life. If you don`t have expertise, you`ll definitely need to hire oustide assistance. Until a few years ago, most sites were coded in a language called HTML using table-based layouts. Now CSS, or cascading style sheets have replaced HTML and provide many advantages.

If your website content requires frequent updating, be sure your to consider a CMS, content management system. This will enable you to update content on your website, without the intervention of programmers or knowledge of programming skills.

3
Step 7: Collaboration

If your site requires involvement of more than two people, you`d be wise to consider a collaboration tool that allows for clear and effective communication between you (the visionary) and the designers/programmers. This will streamline the process and greatly enhance efficiency.

Basecamp is an example of a tool that allows multiple users to access a single website that stores all of the messages and files as well as project milestones and to-do lists. It essentially replaces the need for e-mails and keeps everyone on the project on the same page.

3
Step 8: Some things to consider…

Browser Optimization (so your website looks the same in various browsers including Internet Explorer, Firefox, Safari and Opera),

Performance Optimization (insuring page upload functions perform at maximum speed) and

Search Engine Optimization, or SEO (insuring that you show up in searches on Google, Yahoo and Live) are all things to consider as the site is designed and programmed.

3