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Someday I'm going to:
Develop a Social Media tracking system
Develop a Social Media tracking system by: ChrisSwan
A work-based goal: I`ve nominated myself to create a social media tracking system for our various brands.
This is my plan | 66%
Original plan by: ChrisSwan
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  • img_define the goals: what do we want to achieve from this tracking system?
    Step 1: Define the goals: what do we want to achieve from this tracking system?2
  • img_capture requirements: use the goals to decide which elements to track
    Step 2: Capture requirements: Use the goals to decide which elements to track3
  • img_design interface and backend database requirements
    Step 3: Design Interface and backend database requirements3
  • img_create the intranet website!
    Step 4: Create the Intranet website!4
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ChrisSwan
ChrisSwan(858 Days ago)Ok, my chosen goals are:

1) Knowledge: To be aware of peaks and troughs of activity and sentiment, and to hopefully find the root causes behind them.
2) Knowledge: To better learn from the teams` efforts, and not repeat mistakes
3) Costs: To increase our ROI on social media activities
4) Justification: To be able to show the results of our effortsFlag as Inappropriate
ChrisSwan
ChrisSwan(855 Days ago)The elements I need to track are therefore:
1) Mentions of a brand per day
2) Sentiment analysis of each mention (positve, neutral, negative, invalid)
3) Week on week comparison
4) Social Media spend per week
5) Hours spent on social media by staff
6) Tag clouds of other words commonly associated with the brands

All of the above need to be tracked automatically, with charts where apropriate. The system needs to be user-friendly and allow us to add new brands to track whenever we want.Flag as Inappropriate
ChrisSwan
ChrisSwan(854 Days ago)Adding some more detail:
1) Mentions per day and weekly comparison should be line charts
2) Sentiment as a pie chart
3) Spend, hours spent as bar charts

Perhaps I should also track the SIM Score as touted by Razorfish:

Social Influence Marketing (SIM) Score = Net Sentiment for Brand / Net Sentiment for Industry

Where:

Net Sentiment = (Positive + Neutral - negative Conversations) / Total conversations.

Sounds good, but getting this for my industry is going to be massive! Maybe I should go with New Sentiment for our brands for the time being.Flag as Inappropriate
ChrisSwan
ChrisSwan(845 Days ago)And even more on this. I need a system to indentify the socail influencers for every brand, which in turn means a system for measuring influence (ie num friends/ followers / page views etc).Flag as Inappropriate
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  • img_define the goals: what do we want to achieve from this tracking system?
    Step 1: Define the goals: what do we want to achieve from this tracking system?Weekly01-11-20102
  • img_capture requirements: use the goals to decide which elements to track
    Step 2: Capture requirements: Use the goals to decide which elements to trackWeekly01-15-20103
  • img_design interface and backend database requirements
    Step 3: Design Interface and backend database requirementsWeekly01-22-20103
  • img_create the intranet website!
    Step 4: Create the Intranet website!Weekly02-12-20104
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